D.park Food Guide Design

D.park is a big shopping mall located in Tsuen Wan, Hong Kong. Its target audience mainly is children and parents. The color tone of D.park is orange, the mood is happy and joyous. We designed a food guide for them this time. We used orange as the main color to consistent the brand color of joy. This color also increases appetite. For the layout control, designers spared a large area for names of restaurants and food photos, to let people see the restaurants easily. The design was adapted to light-box advertisement areas, glass window advertisement areas, and wall advertisement areas.