In what situations would you pick up a leaflet? Perhaps you’re interested in the product or service being advertised, or maybe the leaflet design and print production of the leaflet are so unique that you can’t resist picking it up to take a closer look.
The first type of leaflet design is suitable for promotional product leaflet or restaurant menu leaflet, where the design can incorporate bright colors and clear, eye-catching headlines. The second type of leaflet design, focuses on brand promotion, where the leaflet design can be tailored to match the brand’s colors and graphic style, and the leaflet’s print production quality must not be overlooked.
There are several different folding formats for leaflet, such as accordion folds, gate folds, and fold-over folds, and you can also use special printing techniques like spot colors, die-cutting, foil stamping, and embossing to make your potential customers automatically pick up the leaflet.