Promotion Event Design for Hong Kong Art Week

Hong Kong Art Gallery Association holds an event “Hong Kong Art Week” in Hong Kong, Kowloon, and New Territories every year, they aim to bring people into city galleries, and let people discover that, “Art is everywhere”. Designers use “Art is everywhere” to be the theme of the event, and the title design becomes the key visual also. The key visual elements include pins, lines with different directions, triangle planes, and a Hong Kong street photo. They are presenting that art is linking the whole city. The key visual adapted to poster design, web banner design, banner design, backdrop design, invitation design, and map design.