Based in Hong Kong, Simply Line is a beauty salon catering to customers aged 25-40. The company’s mission is to use organic products on their customers’ skin. The hand-drawn streamlined logo conveys the brand’s heartwarming service. Earth tones are used as the brand color to represent the use of organic products. The brand adaptation includes consistent color tones and key visuals across a range of promotional materials like leaflets, name cards, Instagram ads, and Facebook promotions, creating a comfortable and relaxed customer experience.