Branding Identity for The Oil Laboratory

The Oil Laboratory is a store that sells aromatherapy essential oils. Their sales strategy includes Pop Up Stores in major shopping malls and online sales. Their products are made from different flower materials to produce various functional organic aromas. Our brand designer designed a series of brand systems including logo, packaging design, and brand illustrations. The brand illustrations are painted with watercolors to depict the postures of various flowers and express the ingredients of the product in a personable way, with small watercolor dots accentuating the fragrance of the flowers. Watercolor illustrations embody the organic, personable, and gentle aspects of the brand’s products and packaging design.