Souvenir Packaging for Ferrero Rocher

Ferrero Rocher’s limited edition festive gift box comprising a DIY 3D projector and 18 pieces of Ferrero Rocher chocolates highlights the importance of packaging design for a gift box product. Our packaging design task was to create a black backdrop for the projector to enhance the projection quality and viewing experience while enabling customers to enjoy the chocolates. The gift box design emphasizes Ferrero Rocher’s brand image, with gold and deep brown as the main color scheme. The packaging material is made of high-quality cardstock and a wood-free material for a luxurious feel, emphasizing the brand’s commitment to providing a premium customer experience.

In addition, Ferrero Rocher hosted an event to promote this Christmas gift box set and invited celebrities and KOLs to attend. We designed a paper folder as a gift. The paper folder gift for guests at the promotional event incorporates the brand image to improve the overall marketing and sales strategy.