Ideaplay is an online store that produces decorative items that can interact with children. Their goal is to cultivate children’s creativity and contribute to environmental protection. Their products are made with blackboard paint and whiteboard paint, allowing children to repeatedly draw on the decorative items.
The designers have used their unlimited creativity to create a happy, fun, and playful website with a color scheme consisting of black and yellow for the logo, as well as a contrasting sky blue color with yellow. The black color evokes the feeling of a large blackboard, while the yellow color brings energy and excitement. The blue color complements the yellow, creating a strong contrast and expressing a surge of creativity. The layout is different from typical web designs, with the designer using patterned illustrations, photos with watercolor borders to highlight titles and color arrangement, and white space positioning to create a sense of space and design.